MedEngage Overview · Presented through Content Ed Net
Presented by Content Ed Net
MedEngage For Congress & Symposia

Put your
evidence to work.

The evidence-activation layer for your congress presence, turning curated science into measurable HCP engagement.

MedEngage by Ibis Labs Through Content Ed Net
01 · The Opportunity From Licensing to Activation
Why this, and why now

From the evidence you license to the engagement you can prove.

You already work with Content Ed Net to license, clear, and deliver the published science behind your congress presence. MedEngage is the next step in that same relationship: the layer that turns that evidence into a measurable congress destination, and extends to your programs year-round.

Today · Content & Licensing
Content Ed Net
The partner you already rely on to license, clear, and deliver published evidence.
Reprints, permissions, and rights handled with the rigor your medical and legal teams expect.
New
Next · Evidence Activation
MedEngage
A governed congress destination that brings that same evidence to life for HCPs.
Curated for the event, compliant, and measured end to end, so you can show how the science was received.
MedEngage · The Opportunity 02
02 · The Problem Evidence Generated, Underused
Why this matters

You invest heavily in evidence. Most of it goes underused after publication.

Publications, congress data, and approved summaries represent enormous scientific investment. But once the paper lands, that evidence scatters: PDFs in email, dead links, one-off congress microsites rebuilt for every event.

The science is rigorous. The way it reaches HCPs, and what you can prove about that reach, is improvised.

The pattern
Built once, used once.
Every congress, you stand up the same evidence experience from scratch, then retire it when the event ends.
The visibility gap
Analytics that stop at a page view.
You can count clicks. You can't see whether an HCP actually engaged with the evidence, or which evidence moved them.
The result
Fragmented reach, little proof of impact.
Evidence investment rarely converts into a measurable, repeatable engagement asset.
MedEngage · The Problem 03
03 · The Product What MedEngage Is
MedEngage

One controlled environment for your evidence: structured, compliant, measurable.

MedEngage organizes licensed evidence, summaries, and claims into a governed destination, delivered in the context of a congress, campaign, or therapeutic initiative.

Supports compliant review, structured narratives, and measurable engagement, without rebuilding the experience every time.

Covers the full spectrum of evidence: full-text publications, approved summaries, multimedia, and interactive assets.

MedEngage HCP destination
MedEngage · The Product 04
03 · The Product The Congress Lifecycle
How a congress hub runs

One hub, across the whole congress.

From the build before the event to the readout after, MedEngage runs as one measured destination, not a microsite that disappears when the hall clears.

Before · weeks out
Congress · live days
After · ongoing
Build
Curate and stand up
  • License and structure the evidence with Content Ed Net
  • MLR review and compliance configured up front
  • Branded hub live and timed to the event
Ready before day one.
Engage
Meet HCPs where they are
  • One destination from the booth, QR codes, posters, and sessions
  • Full-text evidence, abstracts, summaries, metadata and/or claims in context
  • Every view, scroll, and interaction captured, compliantly
The booth’s second screen.
Measure
Read out and decide
  • Engagement and AI insight on what actually resonated
  • Optional signals to feed CRM and field follow-up
  • Extend the hub or scale to the next event
The evidence keeps working.
MedEngage · The Congress Lifecycle 05
03 · The Product The HCP Destination
What the HCP sees

One destination: every relevant
piece of evidence, curated and compliant.

The media you license opens inline, preserving the original published layout while staying compliant and measurable.

Sample Structured Evidence View
Evidence hub with featured and supporting articles
Sample Congress Experience View
Full hero variant with featured evidence rows
Inline flipbook viewer rendering a peer-reviewed article
MedEngage · HCP Destination 06
03 · The Product Compliance & Control
Compliance-first analytics

Session-level visibility makes engagement defensible.

Every event is timestamped and attributable, capturing how evidence is accessed, explored, and engaged. Enough detail for MLR review, not a byte more than necessary.

Built on the same respect for licensing and rights that defines the content relationships you already trust.

Event Types
Page view · section view · scroll depth · interactions
Identity
Authenticated HCP or anonymous: your policy, your call
Session drill-down showing full event timeline
MedEngage · Compliance & Control 07
03 · The Product Measurement & Insight
What your team sees

Every view, every scroll, every share, turned into insight.

Engagement
How evidence is actually consumed: depth, interaction, and intent, not just views.
Compliance
Measurement aligned to licensing and regulatory requirements, without compromising governance.
Journeys
How individual HCPs engage across sessions and content, revealing real pathways.
Insight
AI surfaces what is working, where attention drops, and what is driving engagement.
MedEngage analytics with AI insights panel
MedEngage · Measurement & Insight 08
03 · The Product Fits Your Stack
Closed-loop engagement

Fits the stack you already run.

MedEngage is the evidence-activation layer: it complements your existing systems rather than replacing them.

Engagement data doesn’t stop at reporting. Connect it to downstream systems so what’s learned can inform what happens next.

MedEngage supports compliant integration with CRM and field platforms, surfacing engagement patterns at both the account and HCP level, alongside the content, CRM, and media systems you already use.

1 Integrate
Connect engagement data to CRM and field systems (e.g., Veeva, Salesforce).
2 Inform
Surface engagement patterns across accounts and HCPs, grounded in actual content interaction.
3 Activate
Enable more relevant, timely follow-up, aligned with compliance and internal policy.
Sample engagement snapshot
Authenticated HCP
  • Reviewed IL-23 summary and full article
  • Returned within 3 days for deeper exploration
  • Engaged with real-world evidence asset
  • Reached full completion on key sections
Signal
Sustained interest in IL-23 pathway with preference for real-world data.

Designed to inform engagement, not dictate it.

MedEngage · Fits Your Stack 09
04 · Packaging How It Scales
Start at the congress, scale from there

Start at the congress. Scale as it proves out.

Most teams start with a single congress. The same platform extends to brand-long and portfolio-wide programs when you’re ready, so you never commit to the top of the ladder to begin.

Start here
Congress-led
Event Accelerator
A single congress or symposium hub, stood up fast, timed to the event, retired or extended after.
Where most Content Ed Net engagements start
Brand-led
Brand Annual
An ongoing evidence destination for a single brand or indication, across the year’s campaign moments.
Best for one brand with recurring needs
Portfolio-led
Growth Annual
Multiple brands or markets running structured evidence programs on a shared, governed foundation.
Best for teams consolidating repetitive builds
Always-on
Enterprise Annual
An organization-wide evidence-activation layer: full governance, integration, and measurement across the portfolio.
Best for an enterprise standard

Packaging shown for orientation. We scope the right congress entry point with your Content Ed Net team.

MedEngage · How It Scales 10
05 · The Path In Start Through Content Ed Net
One relationship, one path in

Put your next congress to work.

Bring one upcoming congress or symposium.
Your Content Ed Net team scopes the pilot, curates the evidence, and gets you live before the event.

Start with a pilot
2026 Fall Congress Season
2027 Spring Congress Season
Talk to your Content Ed Net team
Ross Ruriani
ross.ruriani@contentednet.com
Learn more
gomedengage.com
Your activation partner Content Ed Net
MedEngage is part of Ibis Labs, Inc.
MedEngage · Thank you 11